The Psychology of Colors

Yellow can make you hungry and want to eat

Yellow (and orange) both have the unique ability to interact with human psychology to lead to us being hungry. These two colors are known as ‘appetite simulators’ and are not suggested to be found within kitchens.
Next time you’re out at a restaurant, keep a close eye for yellows and oranges, as you’re sure to begin to spot the ways businesses interact with your inner psychology!

yellow color

Males and Females perceive Red differently

While males see red, females have the odd advantage of being able to perceive much more variation when it comes to the color. Instead of seeing simply ‘Red,’ women can much more easily see colors ranging from maroon to crimson, to cardinal.
The reason for this lands in our DNA. Arizona State University researchers have discovered there’s actually a specific gene that allows us to interpret the color red. Females have two X-chromosomes, while males obviously only have one. The gene that allows us to interpret Red actually lands on the X-chromosome. This allows us to understand why women are much more apt to perceiving the color!

red colour

Choosing a car color? Choose Silver

Researchers have found that when you’re at the dealership trying to decide on one of a near-infinite amount of colored-cars, your best bet is to choose a silver car. Why? Because silver cars are the absolute least likely to be involved in a car accident. The reason for this is because is because when there is low light (nighttime, etc), silver is the most easily seen colored car on the road.

silver car

Need to soothe the nerves? Choose Pink.

If you’re in a situation where you’re required to soothe aggressive people (students, prisoners, siblings?) you need to have walls that are pink. Pink has a unique effect on our minds to assist in calming people, as it is such a palliative color.

pink - the psychology of colors

Want to make friends? Wear bright colors

Did you know that between 62 and 90% of all first impressions are decided by color? This means there is a lot more thought that needs to be going into the colors you decide to wear than you think! Studies have shown that wearing bright colors vastly improves first impressions.

bright color


The color wheel was invented by Sir Isaac Newton in 1666, and it’s fascinating because it allows us to fully grasp how colors work with one another. In it, we see how primary and secondary colors work together in order to form harmonies. There is a reason why certain colors work together, and it has everything to do with where they can be found on the color wheel!

harmony - the psychology of colors

Technically, Color isn’t even ‘real’.

The interesting debate about what colors actually look like (what does red look like to YOU?) begins to become a lot less interesting when you realize that all colors are technically imaginary, in a way. What that is to say is, colors are nothing but a psychological side-effect of our brains attempting to interpret the world. There is such an extremely high amount of information around the world, and color is one way our brains are able to interpret and perceive it.

rainbow - the psychology of colors

Is blue your favorite color?

If you ask a random person what their favorite color is, they’re probably going to say blue. This is because blue is the most common ‘favorite color’ in the entire world, no matter the culture. 40% of people claim that blue is their favorite color. What’s number two? Purple (which is pretty similar). at 14%.

blue - the psychology of colors

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  • Ensx
  • March 24, 2014, 6:40 am
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