Submarine Crash In Milano Street

If you think that’s impossible, yes, it is. It has “crashed” on purpose, frankly, it hasn’t ever crashed at all. The Europ Assistance Italia insurance company has played an advertising trick for their new LifePark Protection campaign. The tremendous event was arranged by worldwide event agency M&C Saatchi. At the beginning, police, ambulance and fire fighters appeared at the scene, fencing off the “accident” and helping out the confused sailors. A hash tag on the side of the submarine, #L1F3 was used on Twitter to beam the news around the world.

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