Show her itâs a manâs world!
Political correctness was a long way off for the advertising salesmen of Madison Avenue when they successfully pitched these brand campaigns.
These genuine adverts from the 1960s were breathtakingly unconcerned with sexism as they appealed to men’s macho side, using images of subservient women as a way to flog everything from crinkle-free trousers to questionably-patterned ties.
The popularity of hit series Mad Men, due to return for its fifth season, has kept many hooked on an era when drinks were strong, suits sharp…and women kept firmly in their place.
Trampled: This advert for Mr Leggs trousers reads, ‘Though she was a tiger lady, our hero didn’t have to fire a shot to floor her. After one look at his Mr Leggs slacks, she was ready to have him walk all over her. That noble styling sure soothes the savage heart! If you’d like your own doll-to-doll carpeting, hunt up a pair of these he-man Mr Leggs slacks such as our new automatic wash-wear blend of 65 per cent Dacron® and 35 per cent rayon incomparably wrinkle-resistant. About $12.95 at plush-carpeted stores’
Spirit of the times: Classic adverts for Fleischmanns’ Whiskey
getting into knots over gender inequailty with this ad for Van Heusen ties
Domestic blitz: This advert was genuinely aimed at housewives to entice them to buy tins of Chase & Sanborn coffee
Downtrodden: The advertising profession, centred on Madison Avenue, New York in the 1960s was a male-dominated profession which produced adverts like this for female consumers
Igniting the issue: A woman acts as a human ashtray as the advert claims that single girls are switching to cigar smokers because he’ll treat her like a cigar – ‘tenderly and appreciatively’
Back with a bang: Viewers have been enthralled with the advertising profession of the 1960s thanks to the success of Mad Men which is entering its fifth series