Smart Ad. Day And Night (NSFW)

Another example of smart advertising.
Reading a magazine you find the photo of a cute girl.
But the most interesting parts are missing.
To see them you need to text a short message after 9 pm.
And afterwards you will receive the missing parts.
See the second picture.
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i don’t think this is very smart though :S who would pay to see the lady.. they have the entire internet to go see better pics of hotter people :S

check it out

axe 01 - smart ad. day and night (nsfw)

axe 02 - smart ad. day and night (nsfw)